Micromax bagged the title sponsorship rights for the upcoming Asia Cup 2016 featuring India, Pakistan, Bangladesh and Sri Lanka.
The tournament also features the high-profile India-Pakistan clash, which is scheduled on February 27 in Mirpur.
On the association, Micromax chief marketing officer, said “Sport has always been one of the key pillars for the brand Micromax and the fact that cricket is a culture that connects youth beyond boundaries makes it even special. Cricket is a sport that unites millions of people across the world and truly represents the passion of today’s youth.
“This is the first time that Asia Cup will be played in a T-20 format, and we are sure that the upcoming Asia Cup series will bring more edge-of-the-seat entertainment to the cricket fanatics from across the globe. Micromax is proud to be a part of the Asia Cup 2016 which is one of the most coveted cricket tournaments. This sponsorship reiterates our commitment towards building a brand that echoes the pulse of the youth.”
Micromax is not the only tech giant making sports inroads. Earlier, Paytm bagged the title rights for the Indian cricket team for a period of four years.