This is an archive article published on May 14, 2018
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4 min readJan 28, 2019 03:10 PM IST First published on: May 14, 2018 at 05:05 PM IST

Traveling has become multi-faceted over the years, involving well thought out plans, itineraries, and a lot of research. With the power of the internet and access to a huge repository of information, everything is instantly accessible and connected. Travelers are researching online, reading reviews, and consulting like-minded travelers over social media while planning their holiday.

According to a report by Bureau of Immigration, India, there has been a 7.3% increase in outbound travel – a sign that Indians are keener to travel overseas. Tourism, as an industry, is growing at an unprecedented pace and leisure travel is its vital part. A 2017 report by ‘Travel and Tourism Economic Impact’ mentions that leisure travel constitutes 94.6% of the total spend on travel and tourism. The same report mentions that leisure travel expenditure is supposed to increase at a rate of 7% per annum till 2027. The typical traveler of today wants complete control over the entire process. It is perhaps the reason why mobile tech and apps are becoming more significant.

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