This is an archive article published on March 10, 2025
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Paytm’s volatile ride: Is it a bet for risk takers?

Paytm is a stock for those who can handle volatility. Although a market leader in the payments landscape, regulatory compliance keeps the management on the toes. What do its fundamentals and ongoing regulatory issues mean to investors?

PaytmPaytm uses UPI to drive traffic while cross-selling high-margin financial products like co-branded credit cards and loans. (File photo)
Written by: Puja Tayal
8 min readMar 10, 2025 02:15 PM IST First published on: Mar 10, 2025 at 02:04 PM IST

In January 2024, Paytm faced a setback. The Reserve Bank of India (RBI) barred Paytm Payments Bank Limited (PPBL) from accepting deposits or top-ups in any of its key products — customer accounts, prepaid instruments, wallets, FASTags and National Common Mobility Card (NCMC) among others, forcing Paytm to discontinue certain personal loan products as per regulatory guidelines.

The impact was severe. It led to Rs 765 crore loss in operating revenue, Rs 533 crore was wiped from its contribution profit, Rs 648 crore dent in EBITDA (excluding ESOP costs) in Q1 FY25. Investors panicked, and One 97 Communications’ share price tumbled 55% between January 25 and February 16, 2024.

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Despite the turmoil, Paytm has shown remarkable improvement. Following the ban, Paytm’s first step was to return to its roots of the Third-Party Application Provider (TPAP) model.

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