BJP bets on ‘Pune First’ branding to forge distinct identity
Pune Pratham branding initiative aims to create a distinct global identity for Pune through a new logo, tagline and integrated civic promotion strategy.
The branding responsibility will be entrusted to the civic heritage cell which will prepare a policy for branding, and register the logo and tagline legally. (Credit: Wikimedia Commons) After gaining power for the second straight term, the ruling BJP has decided to brand ‘Pune Pratham’ (Pune First) with a logo and tagline, to create separate identity of the city across the world.
The initiative has been taken by Mayor Manjusha Nagpure and BJP leader of House, Ganesh Bidkar. “It is the duty of the municipal corporation to take steps to beautify the city and good governance. The overall development of the city through the participation of its citizens and public communication is the concept of ‘Pune Pratham’. Through this medium, the branding of the city through public participation is the main objective. This branding will enable Pune to create its separate identity in the world,” said mayor Nagpure. The municipal commissioner has to carry out the necessary formalities for the official launch of the logo for branding on war footing.
She said the PMC will design a separate Logo for the accepted theme of ‘Pune Pratham’, which will have integration of cultural heritage and modern development of the city.
The branding responsibility will be entrusted to the civic heritage cell which will prepare a policy for branding, and register the logo and tagline legally. It will also organise a mega program for brand launching and ensure that all civic departments execute the branding policy.
The brand logo will be put at the heritage sites without affecting the existing beauty of the structure, she said adding, “Branding steps will be mandatorily included in every development project undertaken by PMC and the projects not including the branding logo will not be given administrative approval,” said the mayor.
The branding logo with tagline will be put up at civic buildings, gardens, flyovers and all the civic projects. It will be part of every civic circular, notification and advertisement while the digital branding will be done through social media and websites. It will also be put on the civic owned vehicles, PMPML buses, and waste collection vans.
The Pune Municipal Corporation (PMC) already has its own logo and tagline while it has done branding for Pune Smart city through a logo few years ago.
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