This is an archive article published on November 25, 2023
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W for welfare, R for religion, O for OBCs: Parties have found a common poll language

Broad trends from ongoing state polls show that competitive welfare schemes, Hindutva agenda, and caste mobilisation may be here to stay for some time

Assembly elections 2023Prime Minister Narendra Modi waves at supporters during a roadshow ahead of the Madhya Pradesh Assembly elections, in Indore. (PTI)
Written by: Neerja Chowdhury
7 min readMumbaiNov 26, 2023 07:32 AM IST First published on: Nov 25, 2023 at 08:22 PM IST

As the poll fever for the five Assembly elections winds down – even though both Rajasthan and Telengana have become unexpectedly exciting, with the Congress putting up a fight – it’s time to capture some broad trends.

What is striking are the areas where a consensus is now developing across parties, and one of them is the need to provide social welfarism – call it freebies, doles, handouts, what you will – as part of a safety net. The Congress and BJP are vying with each other to promise – and mount – new welfare schemes.

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The Ladli Behna Yojana to give financial help to women has helped the BJP in Madhya Pradesh. With its guarantees which yielded it rich dividends in the recent Karnataka elections, the Congress is playing the social welfare card to the hilt in all the states. In Rajasthan, the BJP has urged people to not be taken in by “magician” Ashok Gehlot, knowing some of his government’s welfare schemes have gone down well. In Chhattisgarh, the loan waiver promise of the Congress to farmers could be a gamechanger.

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