This is an archive article published on April 17, 2024
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‘Our identity, our land, our jobs’: Backed into a corner, Mehbooba Mufti sets the campaign tone

The former CM and PDP chief started her campaign from south Kashmir’s Pulwama and Shopian districts, which have seen little political activity since Article 370 was abrogated

Mehbooba MuftiWith seat sharing hopes with the National Conference dashed, she said, "This was the time for unity. I tried to put up a united fight against the BJP. But that didn't work.” (Photo/X/@MehboobaMufti)
Written by: Bashaarat Masood
4 min readPulwama, ShopianApr 18, 2024 01:43 AM IST First published on: Apr 17, 2024 at 08:17 PM IST

The silence of villages in south Kashmir was on Wednesday interrupted by the noise of car engines and loudspeakers. For the first time since the abrogation of Jammu and Kashmir’s special status in 2019, south Kashmir’s Pulwama and Shopian districts were witnessing political activity at this scale.

Leading the roadshow, which stretched over 60 kilometers and passed through 30 villages, was former chief minister and Peoples Democratic Party president Mehbooba Mufti. In what is expected to set the tone of her campaign, she chose not to focus on the traditional “bijli, sadak, paani” discourse, appealing instead to peoples’ emotions with a campaign focused on identity, unity, demographics and jobs.

Bashaarat Masood is a Special Correspondent with The Indian Express. He has been covering Jammu and ... Read More

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