Premium

After ‘Jai Maa Kali’, maach-bhaat planks in polls, why BJP steps up Bengali push

The Suvendu Adhikari govt's move to make Bengali mandatory for all administration work is seen as part of the BJP's larger efforts to project itself as a party respectful of Bengal's culture and linguistic identity

BJP bengal pollsThe BJP was repeatedly labelled by the then incumbent Trinamool Congress (TMC) as an “outsider which did not understand the culture of Bengal”. (Source: File)
Written by: Atri Mitra
4 min readKolkataJul 22, 2026 06:14 PM IST First published on: Jul 22, 2026 at 06:14 PM IST

The BJP government in West Bengal has moved to bring to the foreground Bengali language and culture, signalling its intent to continue its strategy to shed its “outsider tag” after its landslide victory in the recent Assembly elections.

The move is being viewed in political circles as part of the BJP’s broader efforts to project itself as a party respectful of Bengal’s culture and linguistic identity. In the run-up to the Assembly polls, the BJP was repeatedly labelled by the then incumbent Trinamool Congress (TMC) as an “outsider which did not understand the culture of Bengal”.

Atri Mitra is a highly accomplished Special Correspondent for The Indian Express, bringing Read More

Latest Comment
Post Comment
Read Comments