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Crime, corruption, and chitta: BJP banks on three Cs to make a splash in Punjab polls

Party looks to keep youth as focal point of its campaign, plans to take leaf out of Delhi and Bengal campaigns to take on ruling AAP and Congress

PunjabThe BJP is also seeking to revive its attacks on the Congress over the 1984 anti-Sikh riots.
Written by: Jatin Anand
5 min readNew DelhiSep 16, 2026 04:10 AM IST First published on: Sep 13, 2026 at 02:33 PM IST

With Punjab likely to see Assembly polls in February next year, the BJP is preparing a “comprehensive” campaign that will focus on issues ranging from internal security and terrorism to crime, corruption, drug abuse and unemployment.

The campaign is expected to draw from the BJP’s recent electoral experience in Delhi and West Bengal, where the party sought to combine anti-incumbency with middle-class concerns and welfare messaging. In Punjab, however, the party is also looking to place greater emphasis on caste, particularly given the state’s Scheduled Caste (SC) population of over 30%.

Jatin Anand is an Assistant Editor with the national political bureau of The Indian Express. With ov... Read More

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