This is an archive article published on August 25, 2014
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BJP’s Mission Kashmir

Amit Shah’s visit to Jammu marks his party’s optimism about a first assembly election victory in the state, thanks to Lok Sabha poll performance in Jammu and Ladakh regions and sustained efforts at polarisation.

Written by: Mir Ehsan, Arun Sharma
11 min readJammu/srinagarAug 25, 2014 01:21 AM IST First published on: Aug 25, 2014 at 01:18 AM IST
BJP rally in Anantnag during the Lok Sabha polls. (Express photo by Shuaib Masoodi) BJP rally in Anantnag during the Lok Sabha polls. (Express photo by Shuaib Masoodi)

Mission 44+ has a ring of the BJP’s successful general election campaign. For a party whose best performance in the 87-member Jammu and Kashmir assembly has been 11 seats in 2008, and which has no seat in Kashmir or Ladakh, it marks the first time it sees itself in a position to chase that majority target.

It is with an eye on that target that BJP president Amit Shah is in Jammu, with a rally scheduled Monday.

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The BJP won both Lok Sabha seats in Jammu region as well as Ladakh, with leads in 27 of 41 assembly segments. In the Muslim-majority Kashmir region, the BJP led none of the 46 segments, but hopes to gain following the decision of ruling partners the Congress and the National Conference to contest separately. Its primary focus in the Kashmir Valley is on five seats — Amira Kadal and Habba Kadal in Srinagar, Sopore in Baramulla, and

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