This is an archive article published on January 15, 2025
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How BJP is using Maha Kumbh for outreach to Dalits, OBCs: Yogi’s ‘Samta’ pitch to Modi poster

Yogi govt’s posters for Maha Kumbh include one featuring an image of a statue of Lord Ram with Nishad Raj and another one with a picture of PM Modi cleaning feet of sanitation workers during 2019 Kumbh

maha kumbhThe Vishwa Hindu Parishad (VHP) is holding a meeting of its Margdarshak Mandal, which comprises saints from across the country, at Prayagraj between January 24 and 27. (Express photo by Vishal Srivastava)
Written by: Maulshree Seth
4 min readLucknowJan 16, 2025 04:25 AM IST First published on: Jan 15, 2025 at 01:33 PM IST

While pulling out all the stops to organise the Maha Kumbh at Pragyagraj in Uttar Pradesh, which got underway Monday, the Yogi Adityanath-led BJP government also seems to be using the 45-day-long event involving millions of people to send out a message of “Samajik Samta (social equality)”.

BJP insiders say the party has formulated this message to woo the Scheduled Castes (SCs) as well as the Other Backward Classes (OBCs), especially the most backward communities like Nishads. This assumes significance as some of the NDA allies in the state, such as the NISHAD Party and the Apna Dal (Soneylal), are said to be showing signs of resentment with their senior partner now.

Maulshree Seth is an Assistant Editor with Read More

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