This is an archive article published on November 26, 2018
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National Milk Day: 10 facts on Verghese Kurien, the Milkman of India

On National Milk Day, here are some facts about Verghese Kurien that you can share with your kids. Kurien’s support was crucial in making, the ‘Amul girl’ ad campaign (advertising with a larger public message), one of the longest running for decades now.

3 min readNov 26, 2018 02:50 PM IST First published on: Nov 26, 2018 at 02:50 PM IST
verghese kurien Verghese Kurien, the ‘father of white revolution’ in India (Source: WILLIAM YARDLEY/Wikimedia Commons)

Most parents make their children drink at least a glass of milk a day and why not? Milk is an important source of calcium, protein and other nutrients and benefits a child’s health. While the country has an abundance of milk today, the situation was quite different around the mid-20th century. And it all changed, thanks to Verghese Kurien, the man who is known as ‘Father of the White Revolution’ in India.

1. Verghese Kurien  was born into a well-to-do Syrian Christian family in Kozhikode, Kerala, on November 26, 1921.

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