While the pandemic has been difficult for everyone, it has been particularly challenging for kids, who have barely had a way to keep themselves pleasantly engaged while the elders work from home.
To make it fun for them, Sesame Workshop India has thrown a surprise mix of edutainment content featuring children’s favourite muppet characters — Elmo, Chamki, Cookie Monster and others.
According to a press release, Sesame Workshop India — which is the Indian arm of Sesame Workshop, the non-profit media and educational organisation behind the iconic US television show Sesame Street — has understood the need for fun and sensitive age-appropriate content that can be viewed by everyone in the family.
As such, its new lineup comprises ‘Chamki Ke Best Friends‘ and ‘Imagine & Make‘, on its Hindi YouTube channel. It promises to entertain kids and also reassure parents of the content appropriateness while they navigate through the stressful months.