Wednesday, Dec 07, 2022

Sesame Workshop India’s new edutainment content promises to make lockdown fun for kids

Its new lineup comprises 'Chamki Ke Best Friends' and 'Imagine & Make', on its Hindi YouTube channel.

lockdown activities for children, fun home activities for kids, how to keep kids engaged at home, Sesame Workshop India edutainment content, parenting, indian express news'Chamki Ke Best Friends' is targeted to help parents understand why it is important to maintain healthy and flexible routines. (Photo: PR handout)

While the pandemic has been difficult for everyone, it has been particularly challenging for kids, who have barely had a way to keep themselves pleasantly engaged while the elders work from home.

To make it fun for them, Sesame Workshop India has thrown a surprise mix of edutainment content featuring children’s favourite muppet characters — Elmo, Chamki, Cookie Monster and others.

According to a press release, Sesame Workshop India — which is the Indian arm of Sesame Workshop, the non-profit media and educational organisation behind the iconic US television show Sesame Street — has understood the need for fun and sensitive age-appropriate content that can be viewed by everyone in the family.

As such, its new lineup comprises ‘Chamki Ke Best Friends‘ and ‘Imagine & Make‘, on its Hindi YouTube channel. It promises to entertain kids and also reassure parents of the content appropriateness while they navigate through the stressful months.

Subscriber Only Stories
Over 50% landfill sites in 5 states, no remedial plansPremium
Cost & effect: Plastic surgery uptick in Mumbai govt hospitalsPremium
Oil price cap to preserve supply, enable countries like India to lower en...Premium
The GM mustard debatePremium

  • Next Story

    India vs Afghanistan Highlights: Blue Tigers bag a point, qualify for 3rd round of 2023 AFC Asian Cup qualifiers

    Latest Comment
    Post Comment
    Read Comments