This is an archive article published on February 13, 2024
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Yash Raj’s ‘nostalgia film festival’ and the uncomfortable, enduring charm of the theatre

While the trend of re-releasing older films may be a marketing gimmick meant to attract audiences, it evokes the preciousness of the cinema theatre experience.

At a time when going to the theatre is becoming uncommon due to rising ticket prices and shifting attention spans, it is inevitable for this to feel nostalgic. (File Photo)At a time when going to the theatre is becoming uncommon due to rising ticket prices and shifting attention spans, it is inevitable for this to feel nostalgic. (File Photo)
Written by: Aakshi Magazine
4 min readFeb 14, 2024 10:21 AM IST First published on: Feb 13, 2024 at 05:57 PM IST

Yash Raj Films recently re-released a couple of its older films calling it the “nostalgia film festival” on social media. The nostalgia could be for the films, but the attraction is the experience of watching the films in a theatre. You can, of course, watch these films on OTT — conveniently pausing them as and when life takes over — but there is a charm in watching them in a cinema hall. And cinema halls, particularly in India, have rarely been about convenience.

While the trend of re-releasing older films may be a marketing gimmick meant to attract audiences, it evokes the preciousness of the cinema theatre experience. Recent films like Sriram Raghavan’s Merry Christmas and Aki Kaurismaki’s Fallen Leaves also pay an ode to it. At a time when going to the theatre is becoming uncommon due to rising ticket prices and shifting attention spans, it is inevitable for this to feel nostalgic.

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