June 7, 2009 8:53:09 pm
All it took was one press statement. The moment it was announced that the profit sharing standoff between the producers and the multiplex owners has been resolved,everybody in Bollywood was back to business.
In seconds,the inbox flooded with publicity material of soon-to-be released films,over-enthusiastic PR agents were once again on the phone,production houses immediately announced the release dates. Even Akshay Kumar drove down for over three hours from Karjat to Bandra for a hurried press briefing of Kambakkht Ishq. Finally,the industry was off the ventilator.
Somehow in the mesmerising aura surrounding Bollywood stars and our obsession with all things celebrity,we forget that movies are the only raison d’ etre of the film industry. Just the movies. The strike and its resultant drought of new releases reignited the film industry’s romance with the movies.
So now happy days are back again. Cinema lovers get to exercise their democratic right of either rubbishing a film or exalting it. Of course,now there will be a problem of plenty with so many big films jostling for screen space in the remaining Fridays of the year. Talks are rife that the two December biggies,Shah Rukh Khan’s My Name Is Khan and Aamir Khan’s 3 Idiots,have been pushed to the first quarter of 2010.
Vashu Bhagnani’s Kal Kissne Dekha that marks the debut of his son,Jackky,will be the first film to release in the multiplex after the strike. Yash Raj Films’ long-pending New York starring John Abraham and Katrina Kaif is slated for a June-26 release. July has three biggies lined up: Kambakkht Ishq (July 10),Love Aaj Kal and Luck (both July 31). Amitabh Bachchan-starrer Aladdin is up for August 14 while the Diwali weekend will in most likelihood see the clash of Ajay Devgan’s All The Best,Akshay Kumars Blue and Hrithik Roshan’s Kites.
This list will of course have numerous updates and cancellations as pundits do the number crunching. Biggies like London Dreams,Veer,De Dana Dan and Kaminey also have to be fitted in. These are of course just some names.
So keep the cash ready and don’t make any weekend plans. The Friday lights are back in the city and they are calling you.
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