This is an archive article published on October 10, 2024
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Opinion How to forget your ex — with a little help from AI

The film, starring Ananya Pandey, reveals the complexities of our many lived selves today, where forgetting a romantic relationship feels as unreal as it is accessible.

CTRLCTRL makes you wonder about the nature of memory and its relationship with romantic love and forgetting. (File Photo)
Written by: Anubha Yadav
6 min readOct 18, 2024 10:31 PM IST First published on: Oct 10, 2024 at 04:34 PM IST

Exactly 20 years ago, Eternal Sunshine of the Spotless Mind (ESSM) gave us a visceral visual language for the erasure of our romantic past. In the film, Clementine Kruczynski (Kate Winslet) uses a service, Lacunae, to have a procedure which erases her memories of her ex, Joel Barish (Jim Carrey). Clementine chooses to do so as an act of clinical moving on, with none of the messiness typical of romantic love. When Joel finds out about this, he decides to do the same. Joel’s counter-erasure is an act of revenge because Clementine has broken the cardinal pact about the organic journey of a break-up which entails living with each other’s memories, as one waits for time to dull the pain. Slotted as a science fiction film in 2004, Eternal Sunshine of the Spotless Mind became a cult classic about the violence of forgetting.

Vikramaditya Motwane’s CTRL is based in today’s world. Nella (Ananya Pandey) and Joe (Vihaan Samant) are a popular social media influencer couple, who run a digital brand based on their life as a couple. Just after her public break-up with Joe, Nella’s pain of being betrayed is totally subsumed by her fear of losing her followers. For Nella, reclaiming her life is reclaiming her digital life. Thus, hope of a new life is in Joe’s total digital erasure from her computer and social media. So, much like Joel’s brain is cleaned of Clementine as he sleeps, Nella’s life is cleaned of Joe every night. While Joel and Clementine had Dr Howard’s procedure, Nella has an AI assistant called Allen, whose digital wink reminds you of Jim Carrey. In CTRL, forgetting starts by removing the digital trail, regaining your followers and slowly creating new digital memories. Nella quickly curates a new flashy life sans Joe. In short, a spotless digital life leads to a spotless mind.

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