This is an archive article published on August 6, 2021
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What changed after the economic tsunami that hit India in 1991?

Tarun Das writes: With the doing away of several controls and regulations, consumers could finally choose and companies faced real competition.

Over the last 30 years, the Indian industry has expanded its global reach.Over the last 30 years, the Indian industry has expanded its global reach.
Written by: Tarun Das
5 min readAug 6, 2021 08:28 AM IST First published on: Aug 6, 2021 at 03:38 AM IST

An economic tsunami hit India in June 1991 with the abolition of import and industrial licensing, followed by the doing away of several other laws, controls and regulations. There were two sets of responses from industry. One group felt this was unsustainable: Business would continue as usual, the opposition would force a reversal and life would go on in a protected economy. Those who felt the reforms were wrong, lost the opportunity to change — many well-known business houses went “under”. The second set of responses was to strongly welcome the removal of handcuffs on industry, rapidly go into restructuring mode and prepare for a new world. These are the business houses that survived and prospered despite facing multiple new challenges.

The first challenge was the entry of MNCs through the joint venture (JV) route. India attracted them to quickly conclude JVs without doing complete due diligence on the Indian partners. The “cowboy approach” was one description. On the Indian side, companies eager to access new technologies and products, also did not do their homework. The cultural fit had not been worked out and many marriages failed.

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