This is an archive article published on February 19, 2018
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From Plate To Plough: A vision coloured green

Operation Greens must build forward and backward linkages between farmers and markets. It can learn from Operation Flood.

6 min readFeb 19, 2018 04:29 AM IST First published on: Feb 19, 2018 at 12:05 AM IST
Operation Greens must build forward and backward linkages between farmers and markets. It can learn from Operation Flood The country lacks modern storage facilities and the links between processing and organised retailing are very weak. (Illustration: C R Sasikumar)

The finance minister announced Operation Greens, on the lines of Operation Flood, with a seed capital of Rs 500 crore in his speech on February 1. Three days later, the Prime Minister backed the scheme at a parivartan rally in Bengaluru. He said farmers are his TOP priority — T is for tomatoes, O for onions, and P for potatoes.

Operation Flood changed the face of milk production in India, making the country the largest producer of milk in the world — in 2016-2017, the country produced 164 million metric tonnes (MMT). But it’s important to note that Operation Flood was driven largely by smallholders and the AMUL model has ensured that 75-80 per cent of the price paid by milk consumers goes to the farmers. Operation Greens wants to replicate that success story in fruit and vegetables, starting with tomatoes, onions and potatoes.

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