This is an archive article published on August 27, 2014
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The new young

Exposure to television and digital media grew by leaps and bounds between 2005 and 2012.

Written by: Sonalde Desai
6 min readAug 27, 2014 12:26 AM IST First published on: Aug 27, 2014 at 12:26 AM IST
New Media Wing of the I&B ministry organised a social media workshop which focussed on social media, pre and post-budget analytics and report-making, Twitter, Youtube and Twitter usage. Only 28 per cent of men aged 20-29 and with a college degree had a salaried job in 2005, which had slowly grown to 33 per cent by 2012.

From Naxalbari to the Arab Spring, our popular imagination has seen the youth as the harbinger of revolution that breaks down the bastions of privilege. How do we reconcile this with the decisive victory that modern Indian youth have handed to the BJP, whose manifesto focused on entrepreneurship rather than redistribution? I would like to argue that a large number of first-time voters, combined with fertile social and economic conditions, made for a perfect storm. On one hand, modern Indian youth are at the vanguard of a social transformation that reflects rising education, economic aspirations and participation in global culture. On the other hand, their lives are circumscribed by limited opportunities and deeply conservative social mores. So it is not surprising that a manifesto which promises to increase economic opportunities while protecting a conservative social fabric finds resonance with them.

Levels of education have risen sharply in the past decade and along with them, the aspirations and expectations of the youth and their parents. The India Human Development Surveys (IHDSs), organised by the National Council of Applied Economic Research (NCAER) and the University of Maryland, document a striking increase in enrolment ratios in the age group of 18-22. This survey of about 42,000 households was conducted in 33 states and Union Territories in 2004-05 and then again in 2011-12, and it allows us to examine recent changes in Indian society. These surveys show that while only 25 per cent of youths aged 18 were studying in 2004-05, this proportion rose sharply to 40 per cent by 2011-12. It is well recognised that primary school enrolment is near universal now. However, the increase in enrolment at the tertiary level over the past decade is particularly striking.

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