This is an archive article published on November 11, 2024
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The consumer economy cannot afford to disregard the care economy of unpaid labour

If politicians and policy makers want a productive and healthy workforce, they will need to care about encouraging and rewarding our intrinsic instincts to perform such unhistoric, hidden acts of care.

The consumer economy cannot afford to disregard the care economy of unpaid labourEconomists estimate that the contribution of care ranges from 15 per cent to 17 per cent of the Indian GDP.
6 min readNov 11, 2024 11:21 AM IST First published on: Nov 11, 2024 at 04:10 AM IST

In my small circle of friends and family in Delhi, where Diwali has increasingly become a festival of planning “pollution holidays”, those of us who can’t afford to run away, end up finding or faking good cheer. The past few weeks have been punctuated by hospital visits, with many of us suddenly called on to care for ailing parents. Through all the triumphs and tragedies of hospital corridors, we experienced everyday forms of care and concern — health professionals trying their very best, unexpected phone calls of encouragement, strangers offering blood and platelets in response to open calls for help.

Beyond merriment and markets, the air around Diwali has rearranged itself to ask us tough questions about the state of care and civic connection. Last fortnight, while there was much reportage on what Diwali and Dhanteras signaled about the health of consumer spending, the world also marked the second UN International Day of Care and Support on October 29. “Care” and “support” encompass all direct and indirect ways we nurture each other and respond to our needs for emotional, physical and psychological nutrition. Of course, every day is a day of care and support. But celebrating the quiet work of care in India is hardly as eye-catching as celebrating boisterous consumption growth.

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