This is an archive article published on March 28, 2024
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On campaign trail, Hinduism gets drained of its commanding complexity

Hinduism, Narendra Modi, Lok Sabha Elections 2024, Lok Sabha polls, editorial, Ram Mandir in Ayodhya, Indian express, opinion news, indian express editorialClearly, this is a much-truncated register of the core features of the Hindu faith.
Written by: Nalini Singh
6 min readMar 28, 2024 11:23 AM IST First published on: Mar 28, 2024 at 07:05 AM IST

In the months leading up to the general elections, at least four images emerge as the leitmotif of this “festival of democracy”. One, Prime Minister Narendra Modi’s underwater dive with a peacock feather tucked into the sash around his midriff, to lay at the feet of Lord Krishna in the submerged city of Dwarka (with a TV cameraman to chronicle the “very divine experience”); two, the VVIPs massed at the consecration of the Ram Mandir in Ayodhya, soaking in the spiritual atmosphere even as they craned their necks to see and be seen by PM Modi (on live TV); three, Nita Ambani’s ‘Vishwambhari Stuti’ dance performance in a red-gold Manish Malhotra sari at her son’s pre-wedding celebrations in Jamnagar (captured professionally by high-end TV cameras) and four, the live telecast of the press conference in Varanasi, after court orders allowed Hindus to extend their area of worship in the Gyanvapi mosque.

These pictures suggest that the practice of Hinduism may be changing, and the metamorphosis is in sharp focus in the last lap of the 2024 General Elections. While the 2019 elections were centred on the Pulwama attack and the rising nationalistic fervour, in 2024, the emotional quotient has shifted to sumptuous rituals and the performative aspects of the Hindu faith. The conflation of religion and culture is intentional. Countless Hindu voters are turbo-charged when they watch the daily live telecasts of PM Modi bowing his head before deities, offering flowers, performing aarti, cupping his hands for consecrated water, having his forehead smeared with sandalwood paste and wearing religious headgear. Other prominent politicians, including the External Affairs Minister S Jaishankar, have adopted such temple visits as de rigueur, as have their followers in the corporate sector, the bureaucracy and the judiciary.

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