This is an archive article published on January 25, 2025
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Menaka Guruswamy writes: TikTok’s case in the US demonstrates how social media is the new oil

It is a resource so valuable for the human beings whose attention it captures that constitutional courts vie to regulate it and presidents strive to emancipate it

tik tokOn January 20, President Trump signed an executive order halting the TikTok ban for 75 days to permit his administration “an opportunity to determine the appropriate course of action.” A resource so valuable for the human beings whose attention it captures that constitutional courts vie to regulate it and presidents strive to emancipate it. (C R Sasikumar)
Written by: Menaka Guruswamy
6 min readJan 25, 2025 03:18 PM IST First published on: Jan 25, 2025 at 07:00 AM IST

The greatest social and political capital of our time is human attention, and the challenge for politicians today is how to capture it using social media. It was, therefore, no surprise that the Supreme Court of the United States (SCOTUS) heard TikTok Inc et al v Merrick B Garland, Attorney General on an expedited basis and even declared a verdict on January 17. The case demonstrates how the discipline of law confronts major technological advances —a highly popular app resulting in judges diving into the world of social media regulation.

First things first, TikTok was launched in 2017, has 170 million users in the US and one billion worldwide. It’s a rather extraordinary number given that the population of the US is around 344 million. You can imagine how desirable the app is for all groups that vie for human attention in a high-value market like the US.

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