This is an archive article published on August 14, 2023
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First quarter financial results: A fragile uptick

They show pick-up in rural demand and resurgence of smaller firms. But economic slowdown still looms, revival continues to face challenges

uptick First quarter financial resultsAs per HUL’s quarterly results, rural volumes grew in the April-June quarter, after contracting by double digits in the past. (Representational Photo)
Written by: Ishan Bakshi
6 min readAug 14, 2023 10:02 AM IST First published on: Aug 14, 2023 at 07:15 AM IST

Over the past few weeks, several firms have released their financial results for the first quarter (April-June) of the ongoing financial year. These results provide a snapshot of how various sectors have fared during this period. Two data points warrant closer examination. One, some firms have observed a slight pick-up in demand in the consumer non-durables segment in rural areas. And two, the smaller firms in the FMCG sector are witnessing a strong resurgence. These nascent trends, however, rest on fragile foundations. They could just as easily dissipate if economic conditions turn unfavourable. However, they do point towards an improvement at both the consumption and production ends of the spectrum.

In their quarterly results, several FMCG players have talked about an uptick in rural demand. As per HUL’s quarterly results, rural volumes grew in the April-June quarter, after contracting by double digits in the past. Dabur has also witnessed an improvement in rural sales. As per the company, while demand in rural areas continues to lag behind that of urban centres, the gap between the two is reducing. Nielson has also observed a mild revival in consumption in rural markets and traditional trade channels.

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