This is an archive article published on September 10, 2022
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Brahmastra may break Bollywood’s dry spell. But the film is not without its flaws

Brahmastra has secured an impressive opening at the box office. But to meet the expectations of a demanding and fickle audience, the trilogy needs to live up to the scale of its ambition

Brahmastra box office collectionBrahmastra is well on its way to become a blockbuster.
Written by: Alaka Sahani
5 min readSep 10, 2022 05:45 PM IST First published on: Sep 10, 2022 at 05:25 PM IST

With a worldwide box-office collection of Rs 75-crore on its opening day, Brahmastra Part One: Shiva has heightened the Hindi film industry’s hope of ending the dry spell at the box office. The road to its theatrical release has been bumpy, notwithstanding the promise of a grand spectacle — with a cocktail of mythology, superpowers, technical marvels and star-studded cast — as boycott calls rang out loud. The first instalment of the ambitious trilogy, written and directed by Ayan Mukerji, seems to have deflected the barbs for now. The hectic multi-city promotion, which included temple visits, led by Ranbir Kapoor and Alia Bhatt, and bookings opening six days before the film’s release, have done the trick.

The Hindi film industry has eagerly awaited a mass entertainer to end the pandemic-induced lull at the box office. The poor returns from Shamshera, Laal Singh Chaddha and Raksha Bandhan had turned the film fraternity cagey. With Brahmastra, the sentiments have improved. It was released on 5,019 screens in India and 3,894 overseas and is expected to register a total weekend collection of around Rs 200 crore. Today, the business of cinema is heavily dependent on opening weekend collections and the attendant buzz that spurs a theatrical run.

Alaka Sahani is a prominent film critic and journalist based in Mumbai. With a care... Read More

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