This is an archive article published on April 17, 2013
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A class of his own

How the support of the neo-middle class has been crucial to Modi's rise

7 min readApr 17, 2013 01:53 AM IST First published on: Apr 17, 2013 at 01:53 AM IST

How the support of the neo-middle class has been crucial to Modi’s rise

In December,Narendra Modi won the Gujarat election with the support,not only of the middle class,but also of what the state BJP called the “neo-middle class’’ in its manifesto. According to the CSDS pre-electoral survey,not only did 57.4 per cent of the richest voters go the BJP way,but 54.2 per cent of the middle income bracket voters also did the same (against 28 and 34.4 per cent for the Congress respectively — which got the vote of the poor). This neo-middle class is made of aspiring groups that tend to change their political colour after migrating to an urban milieu. The shift is particularly striking in the case of the OBCs: while the Kolis vote more for the Congress when they are in a rural context (53 per cent),they move to the BJP the moment they join a semi urban constituency (that is,one with 25 to 75 per cent of urban voters) — 65 per cent of them do so. This shift is even more dramatic when the upwardly mobile OBCs end up in a city.

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