Founded in Canada-Woodland offering an extensive line of footwear,performance apparel and outdoor gear is targeting a turnover of Rs 1000 crores during 2013-14 up from Rs 850 crores turnover that it achieved last year.
The company plans to enter new overseas markets like Australia,CIS countries and Africa. Managing Director,Woodland Shoes,Harkirat Singh who was here to unveil its latest innovations that have been customized keeping in mind the extreme temperature conditions in India said that in next two,three years,the revenue from both apparel and footwear divisions be 50:50.
Harkirat Singh,said,Woodland since its inception has been committed to produce exceptional Outdoor Adventure collection. Our technology-based products includes Super Charged Cotton collection,Woodland Cooling Shirt,Woodland Cooling Shoes and Woodland Wet Wick Collection. The Super Charged Cotton Apparel Collection from Woodland is a special culmination of innovation and tradition. Normal cotton fabric infused with high performance material makes this collection unique,suiting the needs of people who dwell in the tropical regions of the country. He said that the highlights of the tech based collections were that apparel wicks away moisture with signature technology and dries five times faster than ordinary cotton