scorecardresearch
Follow Us:
Tuesday, May 24, 2022

Turner Broadcasting shuts Imagine TV

Turner Broadcasting System Asia Pacific is a division of Time Warner's Turner International.

Written by FeBureau | Mumbai |
April 12, 2012 3:33:31 pm

Turner Broadcasting System Asia Pacific,a division of Time Warner’s Turner International,has decided to shut down its Hindi general entertainment channel (GEC) ‘Imagine TV’,as it failed to attract advertisers which hit its cash flows. Turner acquired the channel from NDTV in 2009.

Lack of cash flows put pressure on the channel whose production and star costs are higher. The channel,known as NDTV Imagine before being sold, was consistently ranked low in the highly competitive General Entertainment Channels segment dominated by Star,Sony,Colors and Zee. Imagine lagged Sony’s sister channel SAB and Star’s youth channel Star One (recently relaunched as Life OK).

“Imagine TV has not performed and grown as per expectations. While some programmes delivered satisfactory ratings,overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment,” said Siddharth Jain,managing director – South Asia,Turner International India.

“We will use our best endeavours to make this as smooth a transition as possible for them.”

Best of Express Premium

Quad: Opportunities, challengesPremium
Prashant Kishor: ‘In the next 20-30 years, Indian politics will revolve a...Premium
Tempered by power, BJP’s shift away from 1989 Palampur Resolution o...Premium
Kaun lega Prithviraj Chauhan: Now playing in Rajasthan, a caste trianglePremium

Imagine TV was launched by NDTV in partnership with NBC Universal,as part of NDTV’s diversification into non-news broadcasting.

For all the latest News Archive News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard
Advertisement
Advertisement
Advertisement
Advertisement