December 31, 2010 7:17:16 pm
Farah Khan-directed Tees Maar Khan (TMK) and Ajay Devgn-starrer Toonpur Ka Superrhero managed to attract audiences to the theatres during the Christmas weekend,thanks to the holiday season. But neither movie failed to sustain the numbers,resulting in trade analysts giving a unanimous verdict that 2010 failed to end on a high note. Amod Mehra,trade analyst said,The weekend net collections of TMK was Rs 36-37 crore. It had a good opening on Friday,it fell on Saturday morning but picked up again in the evening. It saw a big drop on Sunday. On Monday morning,it dipped more than 50 per cent. Rates of tickets were also increased in some multiplexes and single-screen theatres. The response was slightly better in single-screens,but on Monday,the collections in both the theatres were equally bad.
Trade analyst Vinod Mirani seconded Mehra and said,TMKs net collections in the first three days were Rs 38 crore. It had a good initial opening but the figures dropped more than 50 per cent from Monday. The figures will only drop further. However,an official statement from UTV Motion Pictures,co-producers of TMK,says that the Akshay Kumar-Katrina Kaif-starrer has grossed approximately Rs 63 crore with a net box-office of Rs 42 crore in India alone during the weekend. It further states that the film has got a great response overseas wherein Pakistan opened at 58000 USD,making it the highest opening day ever for a Hindi film in the country. In the US,it earned 850,000 USD,followed by 550,000 USD in UAE and 320,000 GBP in UK.
Toonpur Ka Superrhero that was promoted as Indias first live action animation film failed to translate into huge figures. Mehra said,The collections of Toonpur… are very poor. These are the lowest ever figures from an Eros film. Despite repeated attempts,the producers of Toonpur… failed to respond.
Manoj Desai,who owns the G7 multiplex and the single-screen Maratha Mandir in Mumbai,affirmed that both the films managed to attract viewers but only for a short time. He said,TMK saw 100 per cent occupancy,both in single-screen as well as multiplexes. It has definitely benefitted from the extensive promotions and holiday season. But its future seems to be dark as people are not really appreciating it. Toonpur… had 40 per cent occupancy. It wont sustain as animation films dont have a market in India and the makers should have kept this factor in mind.
TMK and Toonpur… have fared in different sectors. According to sources,Toonpur … started slow but picked up from Saturday and has worked primarily in multiplexes in urban sectors. Prakhar Joshi,Head Programming PVR,said,TMK saw 70-80 per cent occupancy in Delhi,80-90 per cent in Indore and over 90 per cent in Chandigarh on Monday morning. But it was the lowest,40 per cent,in Mumbai on Monday. Toonpur … saw good collections on Friday and we had to increase the shows.
Elaborating on the break-up of numbers,Joshi said,The three day collections of TMK were one crore eight lakh on Friday,one crore 16 lakh on Saturday and almost one crore on Sunday. The gross box-office collections of Toonpur… is Rs 35 lakh. According to Sunil Punjabi,CEO,Cinemax,Both the films had 70-80 per cent occupancy across India in the first three days. The numbers havent dropped dramatically.
However trade and exhibition sectors are of the opinion that both the films will benefit for the next 10 days as there are no Hindi releases till January 7. An industry insider on conditions of anonymity said,TMK and Toonpur … will benefit in the second weekend as there are no new releases next week. So these films will have a 10 day run. Joshi couldnt agree less. He said,Next week Gullivers Travel 3D is the sole release. The release of Tera Kya Hoga Johny has been postponed so its an advantage for TMK and Toonpur.
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