Tata Communications said it has signed a multi-year technology service and marketing agreement with Formula One to provide connectivity backbone across its 20 motor racing locations worldwide.
“Tata Communications will deliver world-class connectivity to all 20 Formula 1 race locations. It will also provide hosting and content delivery services to Formula1.com,which is accessed by tens of millions of fans around the globe,” the company’s Managing Director and CEO Vinod Kumar told reporters over video conference.
He declined to share the deal size or the tenure.
With this deal,Formula 1 group businesses and race locations will now be connected to the Tata Global Network,supported by secure MPLS connectivity.
Formula 1 management’s IT infrastructure and Formula1.com will be co-located and hosted in Tata Comm’s data centres.
“Formula 1 requires fast and secure connectivity,because even a split second of downtime can have huge repercussions for its business,brand and reputation.
“There is no better brand for us to associate ourselves with,” Kumar said,adding that Formula 1 would be “a showcase for business-to-business customers”.
Meanwhile,Formula 1 group CEO Bernie Ecclestone said,”Connectivity and content delivery are critical issues for Formula 1 and working with the best in the business is a priority for us. This is a collaboration that will help us stay at the technological cutting edge in these categories.”
The company’s network,which allows data transfer capacity of one terabit per second,will ensure that the company is able to fully support Formula1.com during race weekends,when the site gets on average four million unique visits per weekend,peaking at seven million over some events.
Going ahead,Tata Comm and Formula 1 Management will also work in close collaboration on research and development around connectivity and the latest video technologies.