Sony targets Kerala for ‘Onam’https://indianexpress.com/article/news-archive/web/sony-targets-kerala-for-onam/

Sony targets Kerala for ‘Onam’

Consumer electronics major Sony India said it was targetting Rs 100 crore...

Consumer electronics major Sony India today said it was targetting Rs 100 crore turnover during the ‘Onam’ festival in August in Kerala and consolidating its position as the top brand in the state.

“Aiming to consolidate its position as the top brand in consumer electronics in Kerala,Sony India has set a target of 45 per cent growth for the festival this year,” Sunil Nayyar Senior General Manager Sales,told reporters here.

The company would focus on Bravia LCD televisions,Cyber shot cameras and Home Theatre systems and would aggresively promote the products to achieve the ambitious target figures,he said.

Sony would spend Rs 5.5 crore for marketing during Onam for print advertisements,hoardings and advertisement spots on television,he said.