Sony Mobile Communications today launched Xperia S handset in the Indian market at a price of Rs 32,549,along with three other devices.
These are the first phones to be made available in the country since Sony Mobile Communications became a wholly-owned subsidiary of Sony Corporation earlier this year post its split with Ericsson.
The flagship smartphone Xperia S has a 4.3-inch scratch resistant TFT touchscreen,along with 12.1 mega pixel camera and 1.5GHz Qualcomm dual core processor.
The pricing of the other devices — Xperia P,Xperia U and Xperia Sola — was however not disclosed.
Sony Xperia P has 8 MP camera,2. 4-inch reality display,Mobile BRAVIA engine,1 GHz Qualcomm dual core processor Android 2.3 Gingerbread (upgradeable to Android 4.0 ICS) and 16GB memory.
Sony Xperia U and Sony Xperia Sola have 5MP camera,8GB memory and Android 2.3 Gingerbread (upgradeable to Android 4.0 ICS).
“Of the 150 million phones sold last year in India,about 10 million were smartphones. The category is growing at 70 per cent and we estimate that by 2015,one in two phones sold would be a smartphone. This is the potential that we see in the smartphone category in India,” Sony Mobile Communications India Managing Director P Balaji told reporters here.
As part of the Sony group,the company is in a stronger position to bring connected entertainment experiences to consumers in India,he added.
“Bringing together the best of Sony’s electronics,networked services and content,the Xperia smartphone is a cornerstone to enjoy entertainent in this connected world,” he said.
To introduce Xperia smartphones,Sony has launched one of its largest brand and marketing campaigns in India called ‘Made of Imagination’.
Balaji,however,declined to comment on the investments in the campaign or the number of devices to be launched this year.