Brit industrialist Sir Richard Branson has lost the sole use of the word virgin in branding,after a court ruling on July 27.
The court ruled in favour of South African company Bodtrade,which was granted a trademark to use the phrase: You cant be a virgin all your life,its time,reports the ‘Sun’.
This is the first time that a business other than Bransons Virgin Enterprises has won a trademark including the word,apart from olive oil makers.
Virgin argued customers expect any new uses of the word to originate from it alone,but the Intellectual Property Office in London ruled there would be no confusion.
Virgin Enterprises must pay 1,500 pounds to Bodtrades legal costs.