The Sangh Parivar is in a techno overdrive. On a day when the Parivar unveiled websites on Deen Dayal Upadhyaya and Syama Prasad Mookerjee two of the founding fathers of the Bharatiya Jana Sangh L K Advani vowed to take Internet connectivity to all villages if voted to power.
While Advani said schemes like the Sarva Shiksha Abhiyan would be expanded to include Net literacy if the NDA forms the next government,his managers are using the website,lkadvani.in,to power his campaign in urban India. Around 60 per cent of the Net traffic comes from the eight metros,which also constitute close to 50 Lok Sabha seats, is the logic of Team Advani. Advanis campaign managers will ensure that all his future engagements are webcast.
The BJPs PM-candidate has not given conventional campaign tools a go-by,though. On Thursday,he is likely to meet lyricist Prasoon Joshi,whose ad agency McCann-Erickson is pitching to bag Advanis Lok Sabha campaign account.
Its not Advani alone who has taken to IT in a big way. The Syama Prasad Mookerjee Trust,that unveiled the two websites on Wednesday,also started a dedicated website,theideology.org,which invites questions on the RSS and allied issues,responses to which would be given by top RSS guns themselves.
While Murli Manohar Joshi got himself a website recently,Gujarat Chief Minister Narendra Modi already has a website that also invites questions and carries his speeches and achievements. There are many others in the party,ranging from Kirit Somaiya to Orissa tribal leader Juel Oram,who have already placed themselves on the Net. The BJP website,too,is set to be overhauled.