DLF Emporio in Delhi started the luxury mall trend while Palladium in Mumbai is the newest designer landmark
If proof i s required to establish India’s insatiable appetite for expensive and exclusive designer products it is evident in the luxury malls,Emporio in Delhi launched four years ago by real estate giant DLF,followed three years later by the Ruia-backed Palladium,with a retail area of 3,00,000 sq feet spread across five floors. While Emporio attracts the capitals well-heeled in discreet splendour,Palladium with its strategic location at High Street Phoenix in the Lower Parel area has acquired the status of a Mumbai landmark. In both malls,design and architecture accentuate the luxury aura with Italian marble and onyx offset by teak wood panelling. In terms of the brand mix,there is a difference. Emporio has focussed on signature international luxury brands,from Cartier and Canali to Dior,Louis Vuitton,Ferragamo and Armani along with Indian designers while as Gayatri Ruia,business development manager,Palladium,says,the mall has gone in for high mix which is a combination of luxury brands such as Armani,Chanel,Etro,Canali,Hugo Boss and Burberry under the same roof as are affordable luxury brands such as Zara,Accessorize,Guess,Steve Madden and Vero Moda,among others.
Again,while Emporio has an adjoining mall,Promenade,where brands such as Mango,and Marks & Spencer,are located; in Palladium,The Collective,spread over two levels,offers apparel and accessories for men and women from leading international brands such as D&G,Juicy Couture,Kenneth Cole,Lulu Guinness and Michael Kors,to name a few,along with beauty and wellness brands such as Estee Lauder,LOccitane,MAC and Aromathai,Sukho Thai and Jean Claude Beguine Spa.
Palladium has some recent additions to the mall including Bottega Veneta,Jimmy Choo,Gucci,Tumi and Ermenegildo Zegna. What is special about Palladium is the Gucci store,which is among the 130 Gucci stores in the world that now reflect Frida Giannini’s design concept. In what is a clear departure from the traditional interiors of luxury retail spaces,here the smoked mirror and glass alternate throughout the store,even as the door handles comprise gold and glass stripes. The floor is covered in white marble,while walls,covered in both bronze glass and bronze mirror,add a touch of intimacy and sophistication to the store. Geometric lines,including a stylised characterisation of Guccis signature web striping,define the internal space by adding further symbolic detailing. All in all,the store exudes class.
If these opulent settings arent enough,both Palladium and Emporio provide special services such as VIP areas,extended shopping hours,special events, a concierge desk,and valet parking.