Kerala,which has the highest per capita liquor consumption in the country,broke its own previous record on liquor sales during last weeks spirited Onam celebration.
According to the government-owned Kerala State Beverages Corporation Limited,the sole distributor of Indian Made Foreign Liquor (IMFL) in the state,the sale of IMFL touched Rs 204.85 crore in the 10-day Onam season that ended Sunday,as against Rs 167.25 crore in the corresponding period last year. On August 31 alone,two days before Onam,Kerala bought IMFL worth Rs 34.13 crore.
A season-on-season analysis showed a growth of 22.5 per cent in sales. The corporations sales would have hit another high but for two dry days in the last week. The actual sale of IMFL would be much higher considering the bottles emptied in bars,which are outside the purview of the corporation’s figures. Besides,the business of hooch is active in the state,especially in the coast and the hilly regions.
In the financial year 2008-09,sale of liquor touched Rs 4,627.83 crore from Rs 3,669.49 crore in 2007-08,registering a 26 per cent rise in business.
A super-specialty hospital
THIRUVANANTHAPURAM: With corporate social responsibility on mind,the Kerala State Beverages Corporation Limited is planning a super-specialty hospital with focus on de-addiction and trauma care. “The corporation board had taken a decision in this regard and the proposal is pending before the government. The hospital would be raised as a subsidiary of the corporation,” said MD N Shanker Reddy.