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Nissan launches Datsun Go car,prices it under Rs 4L,flaunts ‘engineered in India’ engine

Nissan marked the comeback of the Datsun brand to India after 32 years.

Written by Express News Service | New Delhi |
July 15, 2013 1:48:02 pm

Japanese auto major Nissan Motor on Monday announced the global launch of its new hatchback ‘Datsun Go’,marking the comeback of the Datsun brand to India after 32 years. The Datsun Go will be priced below Rs 4 lakh and goes on sale in the Indian market from early 2014.

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The car will be powered by a 1.2 litre petrol engine that has been ‘fully engineered in India’. It will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam,in Chennai.

Datsun is the third brand for the Nissan Motor Company along with the company’s Nissan and Infiniti brands.

The five-door,front-wheel drive hatchback will come with a five-speed manual transmission,offering optimal response time and agility in congested traffic,and promises to seat five occupants in comfort. Nissan Go has comparatively compact body dimensions (width: 1635mm; height: 1485mm; length: 3785mm) and large wheelbase (2450mm).

“Today is an historic day for Nissan Motor Company and for our customers and partners in some of the world’s fastest-growing markets,” said Nissan Motor Co President and CEO Carlos Ghosn,adding the car will go on sales early next year in India,followed by Indonesia,Russia and South Africa.

Stating India is part of the Nissan’s strategy to increase sales from emerging markets,Ghosn said: “Our company has a market share of little over 1.2 per cent in India at present and we are targeting 10 per cent by 2016.”

“We expect Datsun to play a significant role in this,” Ghosn added.

The Indian car market had crossed the 3 million mark in 2011 and is expected to be 4 million by 2016,he added.

Nissan is resurrecting the Datsun brand after it had phased it out in 1986. The brand was sold in 190 countries. The global launch of Datsun in India underlines Renault-Nissan alliance’s aim to tap the potential of the country’s small car market. The alliance had earlier proposed to partner Bajaj Auto for a $2,500 low cost car but it did not work out.

Nissan plans to introduce 10 models in India by 2016. Renault has also been aggressively expanding in India. Last year,it completed the launch of a series of five models – Fluence,Koleos,Pulse,Scala and Duster – which it had announced in 2010.

The Renault-Nissan alliance had invested Rs 4,500 crore to set up their first manufacturing plant at Oragadam,near Chennai with a total capacity of producing four lakh units per annum.

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