Alarmed by dipping market share from 50% to 45% Maruti is planning to take on the market in a big way now. Pulled down by competitors in the small car segment like Hyundai and GM and also dogged by recent factory strikes,the largest Indian carmaker plans to pose a massive competition to Hyundai’s Eon and Tata Nano.
Maruti Suzuki India Ltd (MSIL) is all set to launch its new hatchback around Diwali in an attempt to regain its market share,which has been falling steadily over the years.
The work on the car is going on and the company is planning to launch it before Diwali. The car will be priced below Alto and above that of the Maruti 800. This will be a big booster for the company. At present,the company is working on the pricing of the diesel variant.
If the company manages to successfully introduce a diesel variant in an 800-cc engine,it would pull off something no car maker has achieved before. Even though Tata Motors is working on a Nano Diesel,nothing concrete has come off ground. IF Maruti enters first with its smallest diesel engine,it could surely pip Tata Motors in that segment.
The parent Suzuki Motor Company already markets a mini-compact car in Japan with an engine capacity of less than 800 cc. This is the company’s attempt to revive their bread-and-butter model,which once drove their volumes. The company will launch a new entry-level hatchback before phasing out M800 as competition is mounting from Hyundai’s Eon and with a diesel variant of the Nano being also on the anvil.