Tyre major MRF has been ranked the highest in the “JD Power Customer Satisfaction Index Study 2012” making it three-times in a row,the company said today.
This is the ninth time in the last 12 years that the Chennai-based company has topped the study,the statement said.
MRF achieved a score of 841,much ahead of the industry average of 825 in 2012. MRF improved by 8 points from 2011 and performed particularly well across all factors,it said.
The study has revealed that high levels of customer satisfaction with original equipment tyres have a strong positive effect on replacement purchases.
Customers are highly satisfied with their original equipment tyres are twice as likely to repurchase their current tyre brand when buying replacement tyres,compared with customers who are less satisfied,it said.
The 2012 Indian Original Equipment Tyre Customer Satisfaction Index Studies is based on responses from new vehicle owners surveyed at 12 and 24 months of ownership,the statement said.