Follow Us:
Monday, July 04, 2022

Mobile tariffs may go up every year: Vodafone CEO Marten Pieters

Last month,company increased 2G mobile Internet rates along with Airtel and Idea Cellular.

Written by PTI | New Delhi |
November 11, 2013 4:24:24 am

India’s second largest telecom operator Vodafone expects phone call and other mobile services rates to go up every year,indicating that low tariff regime may not be sustainable any longer for the industry.

“We have lower tariffs for 18 years against inflation of 8-9 per cent per year. Now,can you do that forever? No you can’t,” Vodafone India MD and CEO Marten Pieters said.

“So the point has come where lowest has been seen,we will have to increase our tariffs every year depending on cost levels,” he said.

Last month,the company increased 2G mobile Internet rates along with two other players,Airtel and Idea Cellular,in the range of 25-30 per cent.

Best of Express Premium
UPSC Key-July 4, 2022: Why to read ‘floating solar plants’ or ‘malnutriti...Premium
DMK MP Raja’s heated pitch on ‘separate Tamil Nadu’, au...Premium
UPSC Essentials: Key terms of the past weekPremium
ExplainSpeaking: Despite the fall, are Indian stock markets still overval...Premium

Peiters said that going forward 2G data rates and 3G data rates will be at same level indicating a further hike in 2G mobile internet rates.

“We started 6-7 times high tariff rate when we opened up 3G network. It is now back to 1.5 to 1.6 times of 2G data rates. It over time will come together. But it can’t come over time just by lowering 3G tariff,it needs to also see increase of 2G tariffs. Once it is equal,it doesn’t matter to customer anymore,” Pieters said.

The company’s competitors such as Reliance Communications and Aircel have,meanwhile,reduced 3G mobile internet rates to bring them on par with 2G mobile internet rates. “My assumption is that our price increase will always be lower than inflation but you can’t of-course forever keep lowering your prices,its impossible,” he added.

Express Explained Go beyond the news. Understand the headlines with our Explained stories

📣 Join our Telegram channel (The Indian Express) for the latest news and updates

For all the latest News Archive News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard