3 min readMumbaiMay 30, 2013 01:43 PM IST
First published on: May 30, 2013 at 01:43 PM IST
Mercedes-Benz India launched the highly awaited A-Class luxury compact car in Mumbai on Thursday in continuation to its product offensive for 2013.
In Pics: Mercedes S-Class unveiled
The luxury carmaker launched A180 CDI with at an introductory price of Rs 21,93,500 ex-showroom Mumbai and the A180 Sport,which will be available at Rs 22,73,500 ex-showroom Mumbai.
The A-Class introduces a new chapter in the compact luxury segment with a 1.6 litre,4 cylinder petrol engine and 2.2 litre,4 cylinder diesel engine with streamlined aerodynamic design ensuring minimalistic drag coefficient of 0.27.
The car has a 7G-DCT automated 7 speed Dual Clutch Transmission,11 drive assistance systems,Direct-injection turbocharger technology,14.7 cm infotainment display system,multifunctional sporty steering wheels with paddle shifts.
It features seven airbags,an electronic stability program to help minimise the loss of control of the car during emergency braking along with acceleration skid control,electric parking brake,brake assist system,attention assist and hill start assist in cohesion to make it safe for Indian roads.
The A-Class boasts sporty interiors. The F1-inspired sporty seats and the emotive dashboard design gives a feeling of driving a sports car. Features like the ergonomic cockpit and ample visual highlights underline excellent interior quality of the car. Apart from the visual aspects the car also has 341 liters of boot capacity which is the best in the class.
With the new A-Class Mercedes-Benz now pioneers the compact luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. It is the safest cars with 11 drive assistance systems; and is Indias most fuel efficient luxury car with 1,000 kms run in a full tank of diesel,having a Cd of 0.27, said Eberhard Kern,Managing Director amp; CEO,Mercedes-Benz India.
Globally,Mercedes-Benz has received more than 90,000 bookings within months of launch of A-Class.
The new A-Class has already received a number of awards for its progressive design. It won The Red Dot Design Award 2013,which is one of the world’s most renowned awards,for its unique design and product concept.
It was also named “Germany’s Most Beautiful Car” at the 2012 AUTO BILD Design Award. The A-Class was also awarded the Yellow Angel 2013 by Europe’s largest automobile club.
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