Media to grow at 12.5 pc

Though the economic slowdown will affect the profitability of advertising-driven sectors like print...

Written by ENS Economic Bureau | Mumbai | Published: February 18, 2009 12:38:05 am

Though the economic slowdown will affect the profitability of advertising-driven sectors like print,radio and outdoor sectors,the media and entertainment industry is still expected to have a CAGR of 12.5 per cent over the next five years,says a study. The Indian media and entertainment industry stood at Rs 58,400 crore in 2008,a growth of 12.4 per cent over the previous year,and it will reach the size of Rs 1,52,000 crore by 2013,says a Ficci and KPMG report.

In the last three years advertising spends grew 17.1 per cent annually,but it could slow to 12.4 per cent over the next five,it said. According to the study,sports media is seen to grow quickly as broadcasters,encouraged by cricket’s IPL,start aggressively selling sports as entertainment packages. The print media industry is estimated to have grown by 7.6 per cent in 2008 and is reaching around Rs 17,260 crore in size. It is projected to grow at a CAGR of 9 per cent over the next five years to reach around Rs 26,600 croreby 2013.

The television industry is projected to grow at the rate of 14.5 per cent over 2009-13 and reach a size of Rs 47,300 crore. The film entertainment sector is estimated to have grown at a CAGR of 17.7 per cent over the past three years. The industry has clocked revenues of around Rs 10,930 crore in 2008,a growth of 13.4 per cent over 2007. Over the next five years,the industry is projected to grow at the CAGR of 9.1 per cent and reach the size of Rs 16,860 crore by 2013.

The fastest growing sector would be gaming as it is expected to grow at a CAGR of 33 per cent over 2009-13 to reach Rs 2,740 crore.

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