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Maruti Suzuki launches new Alto 800,price competitive

Maruti Suzuki introduced the new Alto in both petrol and CNG options.

Written by Agencies | New Delhi | Published: October 16, 2012 7:54:57 pm

Maruti Suzuki today launched new Alto 800,banking on the fresh version of its best selling small car to boost sales,which are projected to grow at a lower pace of 3-5 per cent in the current fiscal.

The country’s largest car-maker introduced the new Alto in both petrol and CNG options,offered at introductory prices ranging between Rs 2.44 lakh and Rs 3.56 lakh (ex-showroom,Delhi).

“We are expecting to grow 3-5 per cent this fiscal. High petrol prices are impacting our sales badly as most of our best selling models are in this mode,” Maruti Suzuki India (MSI) Managing Director and CEO Shinzo Nakanishi told reporters here.

Although diesel prices have been increased now,it will take some time to bring back customers to petrol cars again,he added.

The company had earlier projected a growth of 10 per cent during 2012-13.

In 2011-12,MSI’s total sales declined by 10.80 per cent to 11,33,695 units from 12,71,005 units in 2010-11. Domestic sales decreased by 11.16 per cent to 10,06,316 from 11,32,739 units in the previous fiscal.

“During the first six months,our total sales remained flat. In the second half of this fiscal,we are expecting market to improve,” Nakanishi said.

During April-September period,MSI witnessed 1.42 per cent fall in its sales at 5,26,272 units from 5,33,833 units in the year-ago period.

Nakanishi said the company’s exports will also fall during this fiscal.

“All over the world,the situation is very tough. We will not reach our last fiscal’s sales numbers in export markets,” he said.

MSI is likely to sell 10,000 units less than 1.27 lakh units that were exported in 2011-12,Nakanishi added.

The company,however,is hoping to clock good numbers during the upcoming festive season,mainly on the back of good demand for its new Alto 800.

“We had started the booking for this new Alto from late September and before the launch,we have received over 10,000 bookings,” Nakanishi said.

MSI Chief Operating Officer (Marketing and Sales) Mayank Pareek said around 15 per cent rise in sales are witnessed during the festivals.

The petrol variant of the new Alto has been priced at Rs 2.44 lakh and will go up to Rs 2.99 lakh as compared to Rs 2.49-Rs 3 lakh of the existing Alto. The new car also promises a fuel efficiency of 22.74 km per litre.

The new CNG variant has been priced at Rs 3.19 lakh to Rs 3.56 lakh as compared to Rs 2.97-3.48 lakh for the existing one. MSI claims that the new CNG Alto has a fuel efficiency of 30.46 km per kg.

Maruti Suzuki introduces all new Alto 800 delivering 22.74kmpl

India’s best seller comes with a new wavefront design,fresh interiors,an airbag option,superior powertrain,more interior space and CNG variants

At the launch,Mr. Shinzo Nakanishi,Managing Director & CEO Maruti Suzuki India said,“The all new Alto 800 is an expression of our gratitude to all those customers who have reposed deep confidence in this model. Known for the defining values in the entry segment in India,customers’ love for Alto has made it India’s top selling car for eight years. The new Alto 800 promises to be even more significant with its stunning new looks,refined driveability combined with superior fuel efficiency of 22.74 kmpl. The availability of CNG variants adds to Alto 800’s attraction. We are sure new Alto 800 will be cherished by the value conscious customers across India.”

Maruti Suzuki along with its vendors have invested over Rs 470 Crore towards developing the Alto 800.

Alto 800 will be manufactured at the Company’s state-of-the-art Gurgaon facility and will be available in 3 Petrol variants and 3 factory fitted CNG variants. Additionally,driver airbag will be available as an optional feature.

More mileage in petrol,more options in CNG

At 22.74 kmpl the fuel efficiency of the Alto 800,is up by a whopping 15 per cent. This has been possible with focused efforts in engine engineering. Major factors that have helped increase the fuel efficiency are increased compression ratio and improved volumetric efficiency. These are achieved through significant improvements in engine intake systems. The use of new generation engine and transmission lubricants helps to reduce frictional losses and further enhance performance.

In the CNG range,branded ‘Green’,the patented intelligent Gas Port Injection (i-GPI) technology which comes as a factory fitment,achieves a fuel efficiency of 30.46 km/ kg on the new Alto 800 Green,an improvement of over 13 per cent compared to the outgoing Alto Green.

The i-GPI technology offers more power and a peppier ride experience along with reliability and safety as compared to the aftermarket CNG fitment.

New Wavefront design

Alto 800 comes with a characteristic Wavefront design that goes perfectly with an entry level car that enjoys wide appeal. The elegant and smooth long curves and the prominent wheel arches add volume to the side stance.

Fresh & Spacious Interiors

With enhanced head room,shoulder room and utility space the New Alto 800 comes across as a roomier model. Ingress and egress is easier. In addition,with the scooped out back of the front seat,the rear leg room is enhanced by over 15 mm.

Smooth handling and ease of drive

The all new Alto 800 will be a driver’s delight. A refined engine that delivers a torque of 69Nm @ 3500 rpm,improved by 11 per cent,will prove valuable for city driving that requires better pick-up and frequent gear changes.

The new cable shift transmission with detent-pin technology and a Diagonal Shift Assist lead to precise gear shifting to make driving much smoother and more convenient.

The suspension of the Alto 800 has been better tuned for optimum performance on Indian roads.

The New Alto 800 will also be exported to Latin American and African countries from January 2013 onwards.


Designed with a ‘Solid-Metallic’ look,the new Frost Blue colour perfectly complements the refreshing exteriors of the Alto 800. The colour line-up spans a wide range of six colours.

In addition,Alto 800 offers a choice of two interior colour schemes “Cool Grey or Brown”.

Product Specifications

Length 3395 mm

Width 1490 mm

Height 1475 mm

Wheelbase 2360 mm

Turning radius 4.6 meters

Ground Clearance 160 mm

Engine displacement 796 cc

Torque 69 Nm @ 3500 rpm

Power 48 PS @ 6000 rpm

0~60 kmph 6.4 Sec

Kerb Weight (range) 695~725 kg

Boot Space 177 litres

New Alto 800—Introductory Prices (Ex-showroom Mumbai)


Std. Rs 2,60,512

LX Rs 2,94,655

LXi Rs 3,17,279


Std. Rs 3,39,332

LX Rs 3,58,222

LXi Rs 3,77,174

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