2 min readNew DelhiApr 19, 2012 07:18 PM IST
First published on: Apr 19, 2012 at 07:18 PM IST
Chip maker Intel in partnership with Indian handset maker Lava today announced the launch of ‘Xolo X900’ smartphone.
“This is the first smartphone in India,powered by Intel’s Atom Z2460,which is the fastest mobile phone processor available in the market. Xolo X900 will be available from April 23 at a best buy price of Rs 22,000,” Lava Co-Founder and Director Vishal Sehgal told reporters here.
The partnership between Lava and Intel was announced at the Mobile World Congress in Barcelona in February this year.
Sehgal added that the company is also working on “value smart phones”,which would be launched soon in the sub Rs 15,000 price range. He did not divulge further details.
Lava has also partnered with Croma as preferred retail partner for promotion and sale of the product.
The phone is powered by a 1.6GHz Atom processor with Hyper Threading technology that,according to the companies,brings speed and multi-tasking performance.
Synonymous with computers,Intel is now looking at strengthening its presence in the mobile telephony space and wooing smartphone makers to use its processor architecture.
“We are talking to players,including Motorola and Lenovo,to bring devices on the same platform in other geographies,” Intel Architecture Group Vice President and Mobile and Communications Group General Manager Mike Bell said.
The smartphone market in India is around 20 million,Sehgal said,adding that it is growing at a tremendous pace.
The phone features a 4.03-inch high resolution LCD display and an 8 megapixel camera. The Xolo X900 runs Android 2.3,which is upgradable to Android 4.0 operating system.
It comes with a 400MHz Graphics Processor Unit GPU and its 8 megapixel camera can click up to 10 pictures in less than a second.
Intel South Asia Managing Director Sales and Marketing Group Debjani Ghosh said,”We are working on an integrated marketing campaign which will be out in May.”
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