With digitisation sounding the death knell for traditional cameras,Kodak once known for its photo films,is now turning to young consumers wooing them with new technology driven products as it seeks to enhance its position in India.
The company is also looking to tap Tier II and III cities while it looks to introduce the ‘photobooth’ concept for the first time in India.
“We are introducing a completely new range in the consumer segment,which includes our digital cameras,printers,batteries and others. We are ramping up our entire portfolio with a new range,” Kodak India Managing Director (Consumer Digital Group and Graphic Communications Group,India Cluster) Ravi Karamcheti said.
The company said its newly launched internet friendly cameras and devices,including wireless photoframes will be the growth drivers for the year.
At present,all Kodak digital cameras are internet friendly and have the facility to upload images directly to social networking sites like Facebook,Orkut and Youtube. The company sells digital cameras with price starting at Rs 4,000.
Besides,the firm is also looking at expanding into smaller towns and cities by enhancing its distribution channels and products.
“Our existing range of products are affordable to the consumers. We have to leverage this portfolio and take it to the tier II and Tier III cities. We want to sustain the double digit that we have been witnessing in India,” he said.
As part of its brand building activities,the company is planning to introduce the concept of ‘photobooth’ in the next three months.
Kodak Photo Booths will be placed in major malls and shopping complexes,apart from places of various events like concerts and weddings. Inside the booth,customers can get themselves clicked and take instant print outs of the pictures.
“Kodak photo booth is concept where we are promoting fun photography. Its a popular concept outside the country. We are bringing it in India for the first time,” Karamcheti said.