September 23, 2010 5:05:10 pm
‘The Colonel’ has trodden on the feminists’ sensitive toes.
Fast food chain Kentucky Fried Chicken (KFC) has landed in a sexism row after it promoted its product using female college students who wore tracksuit bottoms emblazoned with the products logo on their backside.
KFC recruited female college students,from Spalding University,in Louisville,for 500 dollars to hand out customer coupons while wearing the tracksuit bottoms,promoting the new Double Down sandwiches.
But the fast food chain has been accused by female groups of embarking on an obnoxious campaign that uses women to sell unhealthy products.
The 540-calorie sandwiches contain bacon and cheese between two pieces of chicken.
Its so obnoxious to once again be using womens bodies to sell fundamentally unhealthy products, the Telegraph quoted Terry ONeill,the president of the National Organisation for Women,as telling USA Today.
The company defended the scheme,launched this week,saying it was part of its marketing campaign to reach out to its critical 18-25 year-old demographic 480-540 calorie sandwich.
John Cywinski,KFCs chief marketing and food innovation officer,said it was an effective way to attract the attention of young men,which he said were the companys key customers and the biggest fans of the hamburger.
In an effort to reach consumers coast-to-coast,and especially our key target of young men,weve established,another advertising first,one thats fitting of the Double Downs head-turning history, he said in a statement.
A company spokesman later said no complaints had been received.
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