Jet Airways today said it will fly 30 children and their families to the Hong Kong Disneyland as part of a marketing tie-up with kids’ channel Disney for the forthcoming ‘Jet set go’ summer campaign.
As part of this,the airline will also wrap a Jet Airways Boeing 737-800 aircraft with popular Disney characters– Mickey and Friends– and will be flying competition winners to the Hong Kong Disneyland for a two-day experience,the airline said in a statement.
However,the statement did not mention the date of the special flight.
The aircraft,with Disney exteriors painted on its fuselage,will be unveiled at an event in Mumbai on July 9 following which Disney Channel will showcase the aircraft over an eight-week campaign.
“The aircraft wrap is a unique way to quite literally take one’s brand to the sky,” said Jet Airways marketing vice-president Manish Dureja.
During the campaign,an animated Jet aircraft with an artist’s rendition of the branding will also be seen on Disney Channel in May.
“We have a passion for telling the world’s best stories and providing unique experiences for kids and families. We are pleased to work with Jet to bring our fans this opportunity to experience Disney magic first-hand,” said Walt Disney Television International India business head Vijay Subramaniam.
To participate in the campaign,kids will have to spot an animated Jet aircraft that will appear on Disney Channel throughout the campaign. Children can accumulate points each time they spot the aircraft by giving a ‘missed call’ to a toll-free number being flashed on the screen. Kids spotting the animated plane the maximum number of times will earn maximum points.