ING Life India,part of the ING Group,announced that it has associated with the upcoming Hero Honda FIH World Cup,2010,as major partner,which is starting in Delhi from 28th February. The event is being organized by FIH and the Indian Olympic Association.
The company flagged off a programme called,Pass the Josh an initiative to promote the event across North India,and garner more and more engagement of people.
The programme will cover more than 3000 kms,traveling across Delhi,UP,Punjab,Haryana and Rajasthan in more than 40 cities and towns. The programme will create an opportunity for people from these cities to see the matches by distributing tickets. It also carries the Official Fan Wall of the event,where citizens can sign in their wishes and support for their favorite teams. Speaking on ING Lifes association with the event,Rahul Agarwal,Chief Distribution Officer,ING Life said,We are proud to be associated with our National Sport on such a prestigious platform. I do believe that the event will give impetus to the growing interest in Hockey as a sport.”
Speaking on the occasion,Vidya Stokes,Vice President,Indian Olympic Association said,The Youth of India are taking on sports in a big way. There is a significant momentum in supporting,developing and recognizing the talent in sports. The prestigious Hero Honda FIH World Cup 2010 will help promote interest in our national sport,and will act as a catalyst to produce legendary stars in Hockey. I thank ING Life for supporting the event and help promote it
Tushar Khandekar,mid-fielder of the Indian Hockey Team,who was also present at the announcement said,It is heartening to see all the efforts for the cause of Hockey. The World Cup is a truly prestigious event,and we are delighted that it is happening in India.”