The dull kirana store is the preferred shopping destination for the majority of people,rather than snazzy malls,as they provide cheaper purchases to an extent of 25 per cent,Assocham claimed.
Kirana stores also offer options for avoidance of payment of duties such as VAT and other local levies on articles sold by them,it said.
“Goods disposed of by the shopping malls are devoid of these twin benefits and thus attract only the upmarket buyers,” the chamber said.
A compulsion to take the cash memo for every purchase made in malls is another aspect that puts off the shoppers,it said.
It is a myth that only malls keep sustained quality products,as they are available in kirana shops in abundance and that too for a negotiable price,Assocham said,adding that malls entertain shoppers,but leave a big hole in their pockets.
“In case of retail shops,consumers have the satisfaction of scanning through major brands and products,for which prices are generally found to be negotiable,” it added.
The survey was carried out in 15 major cities,including Delhi,Kolkata,Chennai,Bangalore,Mumbai,Hyderabad,Pune and Lucknow. About 5,000 shoppers across these cities were interviewed.
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