ICICI Securities launches Target Investment Plan

This service would help investors take a goal-oriented approach to investing in mutual funds.

ICICI Securities,the largest integrated securities firm,today announced the launch of ‘Target Investment Plan’ (TIP) on its online broking platform,ICICIdirect.

This service would help investors take a goal-oriented approach to investing in mutual funds.

TIP is a simple method of investing in mutual funds where the amount of monthly contribution is determined by current portfolio performance and invests more when the market is low and invests less when the market is high.

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This method of investing helps lower the average cost of investment and has the potential of providing better returns than the regular systematic investment plan (SIP),wherein a fixed monthly investment is made in mutual funds.

“The Target Investment Plan,which follows the key investing principle of investing less when the prices are high and more when the prices are low,will be that smart investment tool which will not only helps our customers in achieving their financial goals but also provides better returns than a regular SIP,” ICICI Securities Head of Products and Distribution,Vineet Arora said in a statement here.