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Honda looks to gain with its cheapest bike

“We want to increase our market share in India,for which we need a mass-segment motorbike,” said Yadvinder Singh Guleria,head of marketing at HMSI.

Written by ENS Economic Bureau | New Delhi | Published: May 16, 2012 12:35:32 am

Honda Motorcycle and Scooter India Private Limited (HMSI),the fully-owned subsidiary of Honda Motor Company,on Tuesday launched its cheapest motorbike — the 110 cc Dream Yuga,which it aims to sell 3 million units this financial year.

Priced at Rs 44,642 (ex-showroom in Delhi),the launch comes a day after its rival Bajaj Auto had unveiled Discover 125 ST.

The Yuga will be made at the company’s factory in Manesar,and will be available across India by the first week of June.

The Japanese auto major,which had exited from its JV with Hero Group last year,has lined up investments worth Rs 3,500 crore for expansion plans in the country.

“We want to increase our market share in India,for which we need a mass-segment motorbike,” said Yadvinder Singh Guleria,head of marketing at HMSI.

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