Honda launches Brio hatchback at Rs 3.95 lakh

The vehicle,available in four variants,will compete with the Hyundai i10,Maruti WagonR and General Motors Chevrolet Beat,which are priced in a similar range

The pricing strategy of Brio reflects its high level of localised contents,which at present is about 80 per cent and over the next few months will reach 90 per cent,Honda Siel Cars India says

The company expects a large chunk of customers for the Brio to come from smaller cities,whereas demand in bigger cities is likely to be for existing models such as the City,Civic and Accord

Along with vehicles,Honda Siel Cars India is also targeting revenues of Rs 112 crore this fiscal from export of auto components from India